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Creating an Omnichannel Customer Journey in Retail

Recorded on March 16th, 2017

Only 23% of businesses can integrate customer insights in real-time. Learn how to change that. Join us to hear from industry experts on how to transform your organization’s data into the best omnichannel customer experience. Through this webinar, participants will hear how one retailer, with over 5 million customers and 750 brands, developed precise customer lifetime models using trusted data and delivered personalized promotions at scale. Through a single customer view and customer analytics, the retailer was able to quickly learn what changes needed to be made to improve the customer buying journey, and make those changes rapidly and effectively.

 

Speakers:

sas Dan Mitchell, Director of Global Retail and CPG Practice at SAS                                                  Omnichannel customer journey in retail Eric Thorsen, VP Retail at Hortonworks

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